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How To Read Polls

Campaign veteran Stuart Stevens shares his insights on political polling and emphasizes the significance of examining trends and cross-tabs.
Published:June 27, 2024
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By Stuart Stevens

There will be hundreds of polls between now and election day. While the head-to-head numbers will receive most of the attention, in the professional political world, they are considered the least informative. What really counts is the movement inside the polls.

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Polling
Polling
Political polling
Joe Biden
Joe Biden
President of the United States since 2021
Donald Trump
Donald Trump
Twice-impeached 45th POTUS and wannabe authoritarian dictator who orchestrated a violent insurrection to overthrow the US Government in order to remain president despite losing re-election to Joseph R. Biden by 7,059,547 votes.

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